Nike’s new Japanese campaign for their Free Run+ shoes feature HIFANA performing in a documentary style video with sneakers as musical instruments. The Free Run+ shoes are outfitted with flex sensors (which change resistance when bent), allowing some impressive control of effects via Max/MSP and Ableton Max for Live. The project was a collaboration with W+K Tokyo, GROUNDRIDDIM and Rhizomatiks digital creative house which is led by Daito Manabe.
You can download the video and music from http://nike.jp/musicshoe/